{"title":"New \u0026 Now","description":"\u003ch1\u003e\n\u003cmeta charset=\"utf-8\"\u003eNew \u0026amp; Now\u003c\/h1\u003e\n\u003cp\u003eDiscover what’s new from RAHA. Explore the latest additions to our collection, featuring innovative haircare and styling essentials designed to elevate your everyday routine. From cleansing and care to styling and finishing, discover the newest ways to care for, style, and refine your look.\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"prima-frizz-control-straightening-balm","title":"Prima Frizz Control \u0026 Straightening Balm","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eA lightweight smoothing balm designed to enhance manageability, control frizz and create a sleek, polished finish. The smooth, flexible formula helps refine the appearance of the hair while providing control and effortless glide for everyday styling.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for blow-drying and smoothing, Prima helps improve combability, tame flyaways and create sleek, controlled looks with soft, natural-looking movement.\u003c\/span\u003e\u003c\/p\u003e","brand":"RAHA® Salon Professional Haircare","offers":[{"title":"Default Title","offer_id":44355698032727,"sku":null,"price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0040\/9688\/4836\/files\/30_ece9394f-65e4-492a-a9c7-9e2e6293448d.png?v=1790551569"},{"product_id":"smooth-blowout-smoothing-creme","title":"Smooth Blowout \u0026 Smoothing Creme","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRAHA Smooth Blowout Smoothing Crème is a lightweight styling crème created to enhance manageability, smooth the hair surface and control frizz while blow-drying. Its flexible formula provides the control needed to create a sleek, polished finish while maintaining natural movement and touchable softness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDesigned for blowouts and smoothing styles, Smooth Blowout helps improve combability, tame flyaways and refine the appearance of the hair without weighing it down. Use it to create smooth, polished looks with a soft finish and flexible movement.\u003c\/span\u003e\u003c\/p\u003e","brand":"RAHA® Salon Professional Haircare","offers":[{"title":"Default Title","offer_id":44355698294871,"sku":null,"price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0040\/9688\/4836\/files\/29_f6f67b17-af22-4e03-9c37-8c9d93abb8fe.png?v=1790551569"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0040\/9688\/4836\/collections\/8_a01710b4-4f26-41ea-8c00-5bed4edb5691.png?v=1790557521","url":"https:\/\/rahaproducts.com\/collections\/new-now.oembed","provider":"RAHA® Salon Professional Haircare","version":"1.0","type":"link"}