ALEXANDER III
Alexander’s journey began with a dedication to his craft and a vision for the evolving art of beauty. In 1983, he founded Alexander’s Salon, establishing a distinctive approach to modern luxury and effortless sophistication. That vision grew into the House of Alexander—a creative legacy where salon artistry, education, and product development come together in the pursuit of excellence.
CHAPTER 1: HOUSE OF ALEXANDER
ALEXANDER'S SALON
Alexander’s Salon is the creative home of RAHA, where salon artistry informs product development and professional color expertise shapes the brand’s approach to haircare. As the creative center of the House of Alexander, it brings together artistry, education, and a commitment to the evolving craft of professional beauty.
FORM. PHILOSOPHY.
Every detail reflects a considered approach to design, guided by balance, precision, and understated elegance.
FORMULATION. VISION
Where artistry meets precision, RAHA brings together a considered approach to product development and a vision shaped by the craft of professional beauty. Every detail reflects a commitment to thoughtful formulation, refined design, and the evolving needs of the salon industry.
NETWORK
RAHA brings together the expertise of accomplished hairdressers, chemists, and product development specialists to create thoughtfully formulated haircare and color for the modern salon.
LUXURY CRAFTED
PRECISION. INNOVATION. EXPERTISE.
Each RAHA formula is developed with professional expertise and a considered approach to formulation. Designed for the salon environment, our haircare and haircolor collections bring together artistry, technical precision, and thoughtful formulation to support the work of today’s salon professionals.
PREMIUM KEY INGREDIENTS
Refined. Purposeful. Considered.
Each ingredient is thoughtfully selected for its role within the formula, contributing to the texture, sensorial experience, and intended performance of each RAHA haircare and haircolor collection.
